Sunday, February 28, 2016
Search engine optimization starts with understanding your online business objectives. Do you want to provide company background, gather sales leads, or sell online? If you know what you want to achieve, you can then build a website optimization strategy targeted for your unique goals. Think of search engine optimization as a puzzle with many pieces – including content, design, links and tracking. Website optimization involves bringing all these pieces together to create a complete picture that makes your Website attractive to search engines and customers alike.
But are you getting enough readership? Is your website optimized the right way? Well, here are the most important SEO keys for your business website and blog:
1. Compelling Content That Sells. Choosing a few targeted keywords is a much more effective website optimization tactic than selecting a host of keywords that are barely relevant to your business. Search engine optimization requires that you not only choose the right keywords and phrases but also embed them in clear, engaging copy that your sites visitors will find useful. Make sure that your website optimization efforts do not result only in pages filled with keywords, but rather that you use those keywords in real, valuable information. Your website optimization content needs to attract users and search engines by providing compelling, natural dialogue that is informative and interesting while also rich in the right keywords for your business.
2. Improve Your Site Structure. Even if you have optimized your content, your website's design could prevent search engines from reading and indexing the information. Search engine optimization starts at the root of your site's design and includes far more than just placing keywords in HTML title tags, Meta tags and header tags. Designing for website optimization involves the tactical use of images plus limited reliance on Flash and other design elements that cannot be deciphered by search engines. For instance, use your keywords as text links to get from one page to another rather than using a button or other image. The design should support your search engine optimization efforts by making each page of your content accessible to search engines. Including internal text links as an important part of your website optimization plan will assure that search engines and visitors understand what your site and business offer.
3. Build Quality Backlinks. We all know that backlinks play a crucial role in search by acting as votes of confidence for every page on your website. If you have plenty of high quality, relevant sites linking back to your page. It shows the search engines that your blog is also high quality. To improve your rank in search engine results, consider making guest posts on relevant sites and participating in industry forums. This can result in links back to your site, which will ultimately boost your search rank.
4. Conduct Keyword Research. One of the biggest mistakes you can make with your business blog is to fail to include appropriate keywords in your posts. Every post is an opportunity to get noticed by search engines for a new set of keywords.
5. Revise Update and Refresh. Once you have a search engine optimization strategy in place, you may be tempted to feel like your work is done. Website optimization actually requires an ongoing effort. Tracking the success of your search engine optimization plan and making adjustments accordingly is crucial to long-term success. Your ability to continue success with website optimization is largely dependent on updating your website and revising your content so it responds to existing customer behavior and current trends. Websites that are frequently updated and revised receive more notice from search engines than sites that remain unchanged. By tracking visitor behavior and using that information to make content and design revisions, you'll keep your search engine optimization plan running smoothly and help your site visitors get what they need.
So you've started a business blog which provides authoritative insights about the latest news and most pressing issues in your industry. With such great content, your blog should be raising your company's profile and generating more customers.